Arms (Shield)
The Shield is green with a wide wavy band of blue edged in
white (heraldic silver) running down the centre, top to bottom.
Near the base of the shield, the band splits into three, each
part also edged in white; the effect being like a river of
several branches. Across the centre of the shield and on top
of the blue band is a bridge of cut stone with two arches coloured
gold. The central pier between the arches is set in the centre
of the blue band.
Above the bridge on the blue band is a fish, in a leaping
position. On either side of the fish, above the bridge on the
green "field" of the shield, is a gold plow.
The symbolism of the design is multiple. The green represents
the lands of the town and the surrounding fields and is, also,
a principal colour in the provincial coat of arms of Prince
Edward Island. The blue band represents the Montague River,
which at the base is linked to the other two regional rivers,
the Cardigan and Brudenell. The bridge symbolizes the crossing
of the river at the town. While the actual bridge is not stone,
the stones represent the idea of permanence and the ongoing
importance of the crossing with the gold referring to commence
and wealth via transportation. As well, the two arches form
an "M" in outline, a subtle reference to the Town's
name. The fish honours one of two historic industries and ongoing
recreational activity in the river and the nearby sea, as well
as the new aquaculture operations. The plows underline the
importance of agriculture and links the new symbol with the
existing town emblem. Both the fish and the plows are shown
in white, the second major colour in the arms of Prince Edward
Island.